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Privacy Policy

Last updated: October 6, 2026

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Zorest Cradle (“Cradle”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect information when you use the Cradle mobile application, website, and related services.

By using Cradle, you acknowledge the practices described in this Privacy Policy.

1. Data We Collect

When you use Cradle, we may collect the following categories of information.

Account Information

When you create an account, we may collect information such as:

  • Email address
  • Name or username
  • Authentication information
  • Account identifiers
  • Profile preferences

If you use a third-party sign-in method, such as Sign in with Apple or Google Sign-In, we may receive limited account information from that provider.

Baby and Care Data

Cradle allows parents and caregivers to record information related to a baby’s daily routine and care.

Depending on the features you use, this may include:

  • Baby’s first name
  • Date of birth or age
  • Sleep and nap times
  • Bedtime and wake times
  • Night wakings
  • Wake windows
  • Feeding and nursing information
  • Bottle feeding
  • Pumping information
  • Solid food tracking
  • Diaper changes
  • Medication records
  • Temperature or wellness-related information
  • Notes entered by parents or caregivers
  • Other baby-care activities that you choose to record

We use this information to provide tracking, sleep predictions, trends, insights, reminders, and other Cradle features.

Sleep Prediction and Personalization Data

Cradle may analyze information such as your baby’s:

  • Sleep history
  • Nap duration
  • Wake times
  • Wake windows
  • Age
  • Daily routine
  • Recent sleep patterns

This information may be used to provide personalized estimates and predictions, such as suggested next nap or sleep windows.

Predictions are informational and may not always be accurate. They are not medical advice.

Caregiver and Family Sharing Data

If you invite a partner, family member, or caregiver to access your baby’s profile, we may process:

  • Their account details
  • Their relationship to the shared baby profile
  • Activities they log
  • Shared timeline information
  • Invitations and synchronization information

Shared members may be able to see information recorded by other members of the same baby profile.

Apple Watch and Connected Device Data

If you use Cradle through Apple Watch or other supported connected devices, we may process information you choose to log through those devices.

This may include sleep, feeding, diaper, medication, waking, and other care events.

Device and Usage Information

We may automatically collect certain technical information, including:

  • Device model
  • Operating system
  • App version
  • Language
  • Time zone
  • Device identifiers
  • Crash information
  • Performance data
  • App interactions
  • Feature usage
  • Session information

We use this information to maintain, secure, troubleshoot, and improve Cradle.

Approximate Location

We may use your IP address to estimate your approximate geographic location, such as your:

  • Country
  • Region
  • City

We may use approximate location information for localization, analytics, fraud prevention, security, and improving the user experience.

We do not use IP-based location to determine your precise GPS location.

Subscription and Purchase Information

If you purchase a Cradle subscription through the Apple App Store or Google Play Store, the applicable store processes your payment information.

We may receive information such as:

  • Subscription status
  • Product purchased
  • Purchase date
  • Renewal status
  • Trial status
  • Transaction identifiers
  • Subscription expiration date

We generally do not receive your complete credit card or payment card details.

2. How We Use Your Data

We may use the information we collect to:

  • Provide and operate Cradle
  • Create and manage user accounts
  • Synchronize baby-care information across devices
  • Enable caregiver and partner sharing
  • Generate personalized sleep predictions
  • Display baby timelines and sleep patterns
  • Provide insights based on recorded activities
  • Track sleep, feeding, diapers, medication, and other activities
  • Improve prediction accuracy over time
  • Personalize the app experience
  • Maintain Apple Watch and connected-device functionality
  • Process and manage subscriptions
  • Provide customer support
  • Detect fraud, abuse, or security issues
  • Diagnose crashes and technical problems
  • Improve Cradle’s features and performance
  • Develop new features and services
  • Conduct analytics and statistical analysis
  • Send important service-related communications
  • Send marketing or promotional communications where permitted by law
  • Comply with legal and regulatory obligations

We may also use aggregated or anonymized information that cannot reasonably identify you or your child for analytics, research, product development, and service improvement.

3. Artificial Intelligence and Automated Features

Cradle may use machine learning, statistical models, or artificial intelligence to provide features such as:

  • Sleep predictions
  • Personalized recommendations
  • Pattern detection
  • Sleep insights
  • AI-assisted parenting or baby-care guidance
  • Conversational AI features

To provide these features, Cradle may process information you have entered into the app, including sleep, feeding, diaper, medication, age, routine, and other relevant baby-care data.

Where necessary to operate AI-powered features, limited information may be securely transmitted to technology providers that provide AI or machine-learning infrastructure.

Depending on the technology used by Cradle, these providers may include companies such as OpenAI, Anthropic, Google, or other approved technology partners.

We take steps to limit the information shared to what is reasonably necessary to provide the feature.

Where required, these providers process information under contractual data-protection obligations.

Cradle does not intend AI-generated content to replace professional medical advice, diagnosis, or treatment.

4. How We Share Information

We do not sell your personal information.

We may share information in the following circumstances.

Service Providers

We may share information with companies that help us operate Cradle, such as providers of:

  • Cloud hosting
  • Databases
  • Authentication
  • Analytics
  • Crash reporting
  • Customer support
  • Email delivery
  • Subscription management
  • AI infrastructure
  • Security services

These providers may process information only as necessary to provide services to us and subject to applicable contractual protections.

Caregivers You Invite

If you choose to share a baby profile with another parent or caregiver, information associated with that profile may become visible to them.

You are responsible for inviting only people you trust.

Apple and Google

Information related to purchases, subscriptions, refunds, app functionality, and platform services may be exchanged with Apple or Google as necessary to operate Cradle and comply with their platform requirements.

We may disclose information if we reasonably believe disclosure is necessary to:

  • Comply with applicable law
  • Respond to lawful legal requests
  • Protect our rights or property
  • Protect users or others from harm
  • Prevent fraud or abuse
  • Enforce our agreements

5. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide Cradle
  • Maintain your account
  • Provide requested features
  • Meet contractual obligations
  • Comply with legal requirements
  • Resolve disputes
  • Prevent fraud
  • Enforce our agreements

If you delete your account, we will delete or anonymize associated personal information within a reasonable period unless we are legally required or permitted to retain certain information.

Backup copies may remain temporarily in secure backup systems before being deleted through normal backup cycles.

Aggregated or anonymized information that can no longer reasonably identify you may be retained for longer periods.

6. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from:

  • Unauthorized access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

These measures may include encryption, restricted access, secure infrastructure, authentication protections, and security monitoring.

However, no internet transmission, mobile application, or electronic storage system can be guaranteed to be completely secure.

7. Your Rights and Choices

Depending on where you live, you may have certain rights relating to your personal information.

These may include the right to:

Access

Request information about the personal data we hold about you.

Correction

Request correction of inaccurate or incomplete information.

Deletion

Request deletion of your personal information, subject to applicable legal exceptions.

Restriction

Request that we restrict certain processing of your information.

Data Portability

Request a copy of certain personal information in a structured, commonly used, machine-readable format.

Objection

Object to certain types of processing where applicable.

Where processing is based on consent, you may withdraw that consent.

Withdrawal does not affect processing that occurred before consent was withdrawn.

Marketing Communications

You may unsubscribe from optional marketing emails using the unsubscribe link included in those communications.

You may still receive essential service or account-related communications.

To exercise your privacy rights, contact:

[email protected]

We may need to verify your identity before completing certain requests.

Where laws such as the GDPR require us to identify a legal basis for processing, we may process information based on:

Performance of a Contract

Processing necessary to provide Cradle and the features you request.

Processing that you have specifically agreed to, where applicable.

Legitimate Interests

Processing necessary for legitimate business purposes such as improving Cradle, securing the service, preventing fraud, and understanding product performance, provided those interests are not overridden by your rights.

Processing necessary to comply with applicable laws or legal requirements.

Where information may be considered sensitive or health-related under applicable law, we apply any additional legal requirements that may apply.

9. Children’s Privacy

Cradle is designed for parents, guardians, and caregivers, not for children to use independently.

Cradle allows adults to enter information relating to babies and children in their care.

This may include sleep, feeding, diaper, medication, age, and other care-related information.

We do not knowingly allow children to create Cradle accounts or independently provide personal information to us.

Parents and guardians are responsible for providing child-related information to Cradle and for ensuring they have the authority to do so.

If you believe information relating to a child has been submitted to Cradle without appropriate authorization, contact:

[email protected]

We will investigate and take appropriate action.

Cradle may contain integrations, links, or functionality provided by third parties.

These services may operate under their own privacy policies.

We are not responsible for the privacy practices, security, or content of third-party services that we do not control.

We encourage you to review their privacy policies before providing information to them.

11. Analytics and Product Improvement

We may use analytics tools to understand how Cradle is used.

Analytics information may include:

  • Screens viewed
  • Features used
  • Session duration
  • App performance
  • Crashes
  • Subscription events
  • Device information
  • General geographic region

We may use this information to improve Cradle, understand user behavior, fix technical issues, and evaluate product features.

Where required by applicable law, we will obtain consent before using certain analytics or tracking technologies.

12. Subscription and Refund Information

Cradle subscriptions may be purchased through platforms such as the Apple App Store or Google Play Store.

Subscription billing, cancellation, and refund eligibility are generally managed by the platform through which the purchase was made.

If you are not satisfied with your purchase, you may be able to request a refund directly through the Apple App Store or Google Play Store.

For assistance or more information, contact:

[email protected]

If you use Cradle on iOS and make an in-app purchase, we may share limited information with Apple regarding your use or consumption of purchased content when necessary to assist Apple in evaluating refund requests.

This information may include details about whether and how purchased features or subscription services were accessed.

We share this information only where permitted by Apple’s policies and applicable law and only for purposes related to refund processing, purchase verification, fraud prevention, or subscription management.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make changes, we may notify you by:

  • Updating the policy within Cradle
  • Updating the policy on our website
  • Changing the “Last updated” date
  • Providing an in-app or email notice where appropriate

Your continued use of Cradle after an updated Privacy Policy becomes effective indicates your acknowledgment of the updated policy, except where applicable law requires additional consent.